A Trusted Brand for Rice Vermicelli In Malaysia
For more than three decades, EKA has been synonymous with quality and flavor in Malaysian households. Since its establishment in 1989, EKA has remained at the forefront of the rice vermicelli industry, manufacturing their delectable products in Kuala Ketil, Kedah, situated in the scenic northern region of Malaysia. EKA proudly holds a substantial market share of over 24%, predominantly in rural areas of the country.
To address consumer trust concerns and foster a stronger community presence, EKA undertook an ambitious rebranding initiative in 2018. Prior to this, the brand had struggled with positioning and identity, which had a direct impact on consumer confidence. As part of their reinvigorated approach, EKA embarked on an engaging social media strategy, strengthening connections with their loyal consumers.
EKA’s core product range centers around their prized Bihun (Rice Vermicelli) and Laksa, available in a diverse range of packaging options. With unwavering dedication to excellence.
EKA ensures that their manufacturing processes adhere to meticulous hygiene standards, providing reassurance to consumers. Notably, EKA’s delectable offerings cater to the diverse taste preferences
Brand Identity Design
- Social Media Post
- Brand Website
- Festival Video & Jingle’s
- Mascot
- Printed Materials
- Packaging
- Outdoor Billboard
Delivered A Modern Impression Brand
"Our work with EKA delivered impactful results, including building the largest bihun community among competitors and solidifying trust in their hygienic and clean products, effectively countering defamation. We increased brand visibility, establishing EKA as the top choice among the Malay community. Additionally, our efforts drove significant growth in online sales over time, proving the power of a strong brand strategy combined with creative execution."